A character defined by what he refuses to become
The opposite of the hero who discovers his destiny: here it is known from the beginning and he spends thirty years evading it.
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The opposite of the hero who discovers his destiny: here it is known from the beginning and he spends thirty years evading it.
Read article →Why the short form allows what the long story prohibits, and why it fails on first reading.
Read article →Median $12.39 for the conclusion versus $19.99 for the middle of the cycle. Why the market pays for origins and never ends.
Read article →A structured market does not need adaptation to sell. What ad vocabulary measures, and what it doesn't measure.
Read article →It's not valuable because a character dies there, but because it establishes that this type of character can die.
Read article →Neither year, nor state, nor edition: the most sparse advertisement in the survey is the only one on which it is impossible to form an opinion.
Read article →It works until it is resolved, and its resolution always impoverishes — whatever the answer.
Read article →Four independent sellers converge around forty dollars: the size of a sample never compensates for its impurity.
Read article →In a closed four-issue format, the conclusion is the least expensive ad in the statement: the unit that counts is the whole, not the issue.
Read article →One candidate per issue: this is where the first appearances of an editor are statistically concentrated.
Read article →Two comparable copies, one marked and the other not, claim the same amount: the ad sells an expectation, not an object.
Read article →The woodpecker self-destructs: the preserved copies all come back at the same time. And that's good news.
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